Katie King is a published Author, Keynote Speaker, Trainer, and Consultant on Artificial Intelligence (AI), marketing, and business transformation. Katie has over 30 years of consulting experience and has advised many of the world's leading brands and business leaders. Kogan Page published her second book in January 2022: AI Strategy for Sales and Marketing: Connecting marketing, sales, and customer experience. Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was translated into Russian, Chinese, Vietnamese & other languages. It was also listed as a reference source in the'Brand Strategy' section of the World Economic Forum's Empowering AI Leadership AI toolkit for corporate boards.

Are you sick and tired of hearing about'killer robots' or vague conjecture of what AI could mean for us all? The truth is, there's a lot of conflicting information floating around on what AI can or can't do when it comes to marketing, and we wanted to set the record straight. In the latest installment of Meltwater's London Biz Breakfast series, the global media intelligence firm aims to tackle the subject of how AI in marketing really works – in partnership with leading technology authority, Katie King. Commenting on the rationale behind these morning sessions, Meltwater's area director for the UK and Ireland, Matt Barclay, remarked: "We want the industry to thrive as a whole and the Biz Breakfast sessions are a good place to regroup, look at the reality and keep fostering a best-practice approach to how we view innovation in marketing. They've been designed to bring tech, PR and marketing professionals together for knowledge-sharing, because these disciplines should work in sync in an ideal world." And for this particular session, Meltwater has enlisted the perfect mentor to shed some extra light on the subject.

"AI may compete with an employee able to earn $100 per hour sometime between 2027 and 2055." "The creativity of evolution is not limited to the natural world: artificial organisms evolving in computational environments have also elicited surprise and wonder from the researchers studying them". There is a great deal of buzz, but not a great deal of concrete information, on what artificial intelligence will mean for marketing roles over the next several years. Being a marketer myself I don't think I am exaggerating when I say I'm concerned that I may be part of a dying breed. There have been big shake-ups in marketing since the 1990s with the advent of digital, and again since the late 00s with social media; but marketers have for the most part been able to adapt. My gut – and everything I've read - tells me this is something far more disruptive.